Lisa McCormack


 

Summary

A driven and focused brand, marketing and communications expert with a reputation for transformational change and growth in a wide variety of industries and businesses, large and small: global and pan-European digital and tech companies, financial services, telecoms and not for profit. Experience in large corporates as well as well as supporting & running smaller digital e-commerce companies with a remit of growth in customer acquisition and increase in life time value.  Launched my own digital and physical retail business in 2012.  Proven track record of internal and stakeholder change management through sensitive times.

 

Experience

Cameron Baum
Development of marketing plan for private accountancy firm.

Home Jane / The Goodlife Centre
Appointed to improve profitability and growth for these two small businesses.

Battersea Flower Station
Launched my own (online and physical store) retail offering, managing all staffing, buying, P&L. Marketing focuses on digital and social. Time Out, The Times & The Telegraph have listed in their top 10. Voted Best in London in 2016.

E-commerce brands / SME

Secret Escapes
Launched this e-commerce brand on TV. Exceeded target by 250% and roll out across the globe. Was subsequently appointed to do the same for Etsy, Vision Direct & Housetrip.

Artfinder
Brought in to assess marketing strategy & capability with a view to recommending improvements to deliver better ROI.

Big Business

Virgin Media
As Marketing Director, launched the largest Virgin Company in the world.

Director level positions held at Orange, Coutts, Monster, plus agency side.

Not-for-profit

Age UK
Appointed to develop new brand and launch strategy following the biggest charity merger of the decade (Help the Aged & Age Concern). Managed team of over 100. Merged 40 websites, 5 databases with 5m contacts, re-fit of 550 stores, and collateral changes across 2,000+ touchpoints.

Royal Horticultural Society
New digital strategy increased tickets sales by 300%.
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