Part-Time Marketing Director In South East | Liz Forte


 

Summary

 

Liz is a consumer oriented, innovative and results driven marketing professional, specialising in working with organisations to unlock the next stage of growth. With a wealth of commercial experience gained in the FMCG, Retail, Hospitality & Entertainment industries leading high performing teams across all elements of the customer journey. Working with the Board or CEOs to develop insight-led commercial strategy, Liz has a proven track record in development & launch of new categories, design of annual plans with P&L responsibility and strong leadership skills, developing existing marketing teams to support business goals.

 

Experience

BRAND & MARKETING CONSULTANT/INTERIM MARKETING DIRECTOR

Key Clients include:

FLEETWAY TRAVEL, TESCO HOSPITALITY, COMPASS GROUP UK, PILLARSTONE PRIVATE EQUITY, BELU WATER

Designing B2B/B2C strategies: customer journey mapping & segmentation, CRM, content design & development and campaign management including measurement and evaluation.

Conducting pre-acquisition due diligence and preparing businesses for sale by developing a commercially viable marketing strategy, new brand identity, comms campaigns, NPD programme and 3 year pipeline.

Relaunched Tesco Cafe, 300 cafes in Tesco stores across the UK, leading the marketing team in driving sales and converting new customers. Developed a new comms strategy, refreshing key categories to drive new customers & identified new areas of development through an insight programme.

Leading and developing large teams, coaching and mentoring both in marketing and cross functionally.
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