Lynn has over 30 years experience in Marketing and Commercial roles and more latterly Digital, working in both PLCs and Private Equity. She is highly commercial, financially astute and results focussed. She has an exceptionally strong consumer and customer orientation and is able to successfully apply marketing skills gained primarily in consumer/retail markets into other businesses and sectors through application of rigor to understand the market dynamics, customer behaviour and segmentation. Lynn has extensive skills across the full marketing mix gained with brands such as Halfords, Dreams, RAC, Victoriaplum.com - spanning customer insight, brand proposition, service/product lead design, pricing; communication, channels, sponsorship, customer experience, brand licensing, partnerships/joint ventures.
Broad experience across commercial, marketing and ecommerce gained in senior roles in both Plc’s and private equity owned businesses (e.g Halfords, Dreams, Victoriaplum.com, RAC) Highly commercial and used to working with limited budgets in P.E backed businesses where every penny counts and cash is king Substantial experience in Consumer Brand Strategy development and the end to end process including customer insight, market mapping and the creative process to create a compelling brand proposition to give a sustainable competitive advantage (Halfords, Dreams, Victoriaplum.com) Development of product and service propositions Product branding and hierarchy Developing and delivering multi-channel communications plans working across all communication channels and media ( TV, press, digital advertising, social media, PR, sponsorship both at a national and local level Category Management – product ranging, merchandising, pricing, product marketing, P&L responsibility Customer segmentation development and implementation Trade marketing and lead generation Recruitment, management and leadership of high performing teams including coaching and mentoring to improve performance E-commerce, website optimisation and driving website traffic Customer experience and customer journey management