Maria is a digitally-centric marketing director with 20 years’ experience from leading global brands and SMEs. She has an impressive and consistent record developing marketing strategy which generates top and bottom-line results with a keen focus on flawless execution and ROI. She places a strong emphasis on the commercial outcomes of marketing and combines that with a creative approach, delivering best-in-class brand, proposition development and digital marketing initiatives. Maria is dynamic and hands-on, motivating and inspiring by acting authentically and with integrity. She is exceptional at collaborating and generating partnerships internally and externally to build long-term, sustainable relationships that go beyond the transaction.
Vodafone – B2B Commercial marketing director Delivered aggressive growth targets through brand development; positioning and customer messaging; demand generation programmes providing more than four times pipeline coverage and best-in-class response and conversion metrics; pricing and profitability initiatives; channel partner programmes; data and analytics.
BT – B2B Products and marketing director Management of P&L across all commercial and marketing initiatives. New product introductions, proposition development, digital demand campaigns, product lifecycle management, pricing.
Smart Connected Buildings Creation and implementation of B2B brand awareness social media strategy focusing on LinkedIn and Twitter. Delivered a six-week campaign resulting in 1250% and 130% increase in Twitter and LinkedIn followers respectively and over 300% increase in engagement KPIs.
Beauty in the Barn Design of customer communication strategy through email marketing. Creation of audience personas, tone of voice and email newsletter themes. Resulting in increase in customer engagement and sales.
Harriet James Property Creation of social media strategy for LinkedIn focused around personal brand of the business owner. Advised on how to maximise LinkedIn profile and how to use for lead generation and audience building.