Mark Pearson
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Mark Pearson

Role: Marketing Director
Region: Eastern Counties

Mark’s experience (30+ years) in blue-chips and SMEs spans banking, fin tech, investing and startups at CMO and board level. Regularly creates brand and marketing strategies to deliver the customer story and business value and has developed and launched many propositions to market.  Commercial and P/L responsibility ensuring ROI is demonstrated. Launched three banks, achieved brand and satisfaction market leader in two, whilst consistently exceeding sales plan and increasing market share.

A multi-award winner who’s also served on the Market Research Society awards panel. Skilled at building small and large high performance teams. 

Mark is well versed in financial services regulation. Passionate to put customers at the heart of business, as you see amazing results!

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Experience


Fortitude Fitness (Gym/Health)

Currently mentoring The Founders and advising on strategy and marketing.

Nava Finance (Personal Loans – Fin Tech)

Created the marketing strategy, including brand vision, proposition and media plan. Pre-launch PR; gained extensive coverage building brand credibility.  

Egg (Banking)

Re-established its innovative positioning. Launched award-winning Egg Money campaign, achieving sales +150,000 in 1st year.

Set-up an award-winning customer experience programme using machine learning. Responsible for Egg’s first customer database.

Selftrade (Self Investing)

Created the marketing strategy and campaign plan for the self-investing business achieving top 3 player in sales and brand consideration leader. Set up a customer experience and CRM programme; achieved 2nd in sector for satisfaction.

Launched a new bank with a Cash ISA, achieved annual sales plan in 3 months and deposit proposition exceeded target.

Equiniti (Self Investing)

Oversaw creation of customer proposition, customer journey, website and collateral, working with IT and Operations. Launched a mobile trading app, low cost SIPP and web conversion tool.

CSMTC (Research & Strategy)

Set up a London office for this SME based at Lancaster University Business School and recruited the team.

Business insights
by Mark Pearson

Harvey Water Softeners
Article
3 September 2018

5 Principles Of Business Growth

Setting a vision that will engage the whole workforce in delivering goals that support the vision,...

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Marketing for financial services -On the money or in the red
Article
2 August 2018

Marketing for financial services: On the money or in the red?

Our financial services marketing expert Mark Pearson shares five marketing mistakes financial...

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Case studies within
Eastern Counties

Radleys: Using a Strategy Waterfall to focus marketing activities to achieve company goals

Radleys discuss how The Marketing Centre helped them to align marketing activity with business...

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Fisher Jones Greenwood: Investing in training to increase ROI

The Marketing Centre helps Fisher Jones Greenwood Solicitors to meet its five year vision by...

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