Mark is a passionate marketer having worked in Marketing Services for 30 years as an advertising practitioner (at Hall Advertising and The Leith Agency), agency owner (1576 Advertising and Whitespace) and marketing consultant. His twin loves are creativity - and the power it has to effect change - and marketing effectiveness. He an experienced researcher and team builder with particular strengths in brand building. He is an effective networker and has led a number of industry networks including The IPA in Scotland and Creative Edinburgh, which he chairs.
Marketing effectiveness – Winner of three Scottish IPA Effectiveness Award Grand Prix’ (Scottish Mutual, Glenmorangie and The Edinburgh Club) and written nearly 100 winning marketing effectiveness papers – notably for Marketing Society Star Awards.
Effective brand building – across a wide variety of business sectors including brands as diverse as VisitScotland, Direct Line Financial services, Mothers Pride, Bass and Tennents, Direct Holidays, The Scotsman, STV and Radio Forth
Experienced in both B2B and B2C – B2B experience includes professional services, utilities, technology, financial services, media, oil and gas.
Research Insight – experienced in analysing all aspects of research and considerable experience in conducting focus group research and business feasibility studies
Business development – considerable experience in effective pitching including coaching of business development through Mark’s offering – The Pitch Doctor
Business Mentoring – An experienced and proven business mentor and coach at all levels of experience
Strong governance skills – Having chaired many industry bodies, communications agencies and charities. Giving a strong understanding of organisational culture and effectiveness.