Michael is a highly inspirational, strategic, creative and commercial thinker with nearly 25 years blue chip brand development, marketing, creative and retail experience. He's worked at board-level across the Beauty, Fashion, Luxury Accessories, FMCG, Department Store, Supermarket and DIY sectors – both in the UK and internationally. An entrepreneurial, customer focused problem solver who's passionate about business, with a pragmatic, hands-on approach honed at the likes of Ford Motor Company, Arcadia Group, Promod SA, BHS, Homebase, Liz Earle and Crocs Inc. Thriving on change and tight deadlines, Michael has a proven track record of successfully delivering cross-functional, multi-channel, brand changing initiatives for household names, SME's and Start-up's – from green energy and beauty to tech, equine products and eyewear. Michael lives in central London and is part of the London team of Marketing Directors.
Ford Motor Company Automotive Designer
Arcadia Group Senior roles in retail design and brand management.
Promod SA Main board Director for this pan-European fashion business.
Safeway PLC Ran a groundbreaking non-food integration project.
BHS Joined just after Philip Green takeover. Worked with new owner for 5 years on brand identity, customer proposition and positioning strategy. BHS turned loss of £16M in 2000 to profit of £19M in 2001 and on to £100M in 2003 and 2004.
Home Retail Group Headed board level review and brand revamp project for Homebase.
Liz Earle Beauty Co. Worked with the co-founders of this British beauty icon to build the brand, consumer base, sales channels and product categories.
Crocs Inc. Developed an innovative strategic marketing plan and rolling tactical plan to highlight key USP's for the $1 billion lifestyle footwear brand in Europe.
Kirk Originals Led complete overhaul, luxury repositioning and relaunch of this B2B British eyewear brand. Developed new B2C retail strategy and NPD plan for growth/future diversification.
GENEU - DNA-based skincare start-up. Set the brand/marketing strategy to leverage this 'world first' into a luxury experience with first store on New Bond Street.
POP Brand Brand building and business development with diverse SME's/start-up's as a consultant, trouble shooter, mentor and change leader.
Kaleidoscope Investments Marketing Director, Board member and business mentor.