Michael is a results focused marketer with over 25 years’ experience of achieving business goals in challenging and varied environments. He is able to provide his clients with a unique and at times empathetic perspective, having not only led marketing teams for both small and large organisations, but successfully grown and exited via an IPO a national retail business as Marketing Director and shareholder. With experience covering an array of business sectors including; Retail, Trade, Hospitality and Leisure, Education, Manufacturing, Not-for-profit and Public Sector, he champions both customer focus and drives shareholder return.
Previous part-time highlights include:
Development of retail and commercial strategy for start-up phase of retail kitchen business; store location analysis, range planning, creative and media strategies. From start up to 16 stores within eighteen months.
Developed business plan for successful new trade only kitchen and joinery business. Concept delivered from primary customer research and competitor analysis through range planning and product sourcing, staffing model, store format and marketing plan.
Previous full-time highlights include:
Development and implementation of marketing strategy and plan to refocus and reposition home improvement and joinery business. Directed all marketing and trading activity leading to successful turnaround of business and IPO. Growth in AOV’s of 40% in a 3 year period. Development and roll out of new store footprints achieving 30% sales growth and winning UK Retail Interior of the Year.
Developed new product range and led introduction of flooring ranges into DIY multiples creating demand to fill excess manufacturing capacity.
Developed and launched new store concept for publicly quoted Garden Centre operator. Implemented formal planning and review processes for trading and promotion, new Concession Partner strategy. New stores delivered like for like sales increase of +35%.