Nicki is adept at creating marketing strategies to take a business to its next level of growth - building brand and engaging markets and customers in the most effective way. Focused and pragmatic, she never loses sight of the bigger picture while ensuring gains at short and medium term. Her background includes senior marketing roles at HPI, Equifax, Manganese Bronze Holdings and software start-up, isero.com through times of significant change and growth. Her early marketing career was spent at Citicorp and American Express. More recently, she has supported firms in management consultancy, learning solutions, manufacturing, media, software and non-profit sectors.
Two Tomorrows Delivered multi-channel marketing/PR strategy including rebrand, digital, lead generation, sponsorship, publications, media relations and events. Punching well above its weight, the business was successfully sold to DNV GL group.
London Taxis International (Manganese Bronze) Led a new sales/marketing/government affairs team with initiatives which, over 16 months, successfully secured LTI’s premier hackney carriage provision in London (at the time), built brand awareness of LTI and the ‘black cab’ heritage, and drove sales of new product model in dealer network.
Isero.com (Talking CV!) Co-contributor to start-up business plan, raising £2m funding. Launched cost-effective marketing/PR campaigns leading to client wins in Europe, Australia, South Africa, and coverage in broadcast, national and trade media. Established customer operations function.
Equifax Europe Led expert, efficient, central marketing function at key time of change and growth. Instigated rebrand for all acquired businesses under one corporate umbrella. Launched new marketing initiatives generating new business leads, new product sales and retaining customer loyalty. Built PR profile across all business sectors and, in consumer arena, as media spokesperson. Championed and delivered widespread internal communications programme to ensure brand alignment. Provided marketing acumen for commercial due diligence teams.