I am a senior marketer of over 25 years, with experience across many industries as full-time and part-time marketing director, consultant and mentor.
I build long-term business relationships by delivering value to each client every day – this means successfully challenging the status quo, finding the real problems to be solved, then developing strategies that deliver them growth. What the businesses I work with say about me:
"Nigel has made a huge impact, providing both an exceptional marketing and brand strategy. I attribute much of our recent success to his application." SME Managing Director "A top flight marketer, totally dedicated to delivering for the customer and meeting stretching commercial objectives." FTSE 250 CMO & CEO
Tile Giant (Travis Perkins group) Part-time marketing director over 22 months. Defined and delivered new strategic multi-channel proposition driven by customer/market analysis – included e-comm development, multichannel synergies, PR & PPC agency onboarding, branding dev and roll out (stores/digital). Ensured buy-in across organisation; achieved significant sales increase in re-branded stores and positioned company for subsequent sale.
D C White Engineering Part-time consultant for six years providing strategic thinking and hands-on support to owner: doubled sales by clarifying customer needs, repositioning brand & targeting investment. Seen as part of the team; kept on by new owners during transition period.
Thomas Cook Part-time senior marketer running CRM, retail advertising and third-party sales. Three-month contract, extended to 17 months. Delivered hugely profitable CRM peak-booking programme, mitigated ££m sales loss during store closures, drove incremental web sales from abandoned bookers and browsers, increased sales via pre-departure add-ons.
Over 10 years providing strategic and hands-on marketing support for other SMEs across multiple industries, including online clothing, education & safety monitoring, both in B2B and B2C.
Marketing consultancy projects with Wickes, Homebase and House of Fraser.
Full-time Director roles at B&Q and WH Smith, managing all aspects of marketing: award-winning advertising; significant profit through promotional campaigns and CRM initiatives; driving down operational costs.