Part-Time Marketing Director, Eastern Counties | Nigel Rodliffe


 

Summary

Nigel is a Chartered Marketer with 30 years experience in both B2B and B2C markets, including technology, software, mobile telecoms, leisure and retail markets.  He has a proven track record of applying commercial awareness and effective operational management to implement and achieve objectives.  He is also an effective leader providing direction and motivation, and comfortable with the challenge of persuading and influencing others.  He has undertaken senior strategy, branding, lead generation and digital marketing roles at a NASDAQ quoted software supplier, a European mobile telecoms operator, and a global technology company.  His recent part-time portfolio includes a fintech start-up, global speciality chemicals manufacturer and a financial news portal.

 

Experience

IFE Global Logistics – International freight forwarder developing UK’s first real-time, collaborative logistics portal. Key marketing deliverables:
Launch new brand simultaneous with new smart logistics portal
Implement new CRM system and establish sales work flows
Establish marketing operation and integrate with new CRM system
Develop sales and marketing lead generation programmes

Makevale Group – a global manufacturer of bespoke polymers with a US distribution subsidiary strong in dental acrylics.
The brief was to develop their US dental brand.
Key deliverables:
Development of the dental brand proposition and identity
Establishing email marketing and social media platforms
Launching a new high strength dental material using print, online, email, PR and social media
Implementation of programmes for material testing and key opinion leader trial and testimonial

Proactive Investors – a multi-media financial news organisation, investor portal and events management business with offices in London, New York, Sydney, Toronto and Frankfurt.
Key deliverables:
Develop the sales and marketing processes and design into the CRM system.
Develop a market segmentation, propositions and messaging
Design and implement an email marketing strategy
Document and deliver to each regional centre

Fintech Start-up
Beacon manufacturer developing mobile payments solutions based in California. Brief was to create propositions for the European market and deliver lead generations campaigns

Age UK Essex & Age UK Essex (Trading)
Deputy Chairman and Voluntary Marketing Director

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