Nik has worked successfully with technology companies of all sizes to bring new products and propositions to market. He has helped companies build new go-to-market strategies as well as revising and refreshing their existing propositions. Nik is able to draw on his senior management experience with technology companies such as ntl (now Virgin Media), Tiscali, Telstra and Experian. At the same time he understands the challenges faced by smaller organisations – having worked with VC backed startups such as med tech company Zesty, Wifi marketeers Wicoms and media analysts Wise Analytics. Recent engagements have included online and offline publishers, cyber-security companies, networking software developers and an international trade fair provider.
Experian (EDQ) Managed Product Management and Marketing teams, amalgamating planning and activity to create new vertical propositions repositioning the company product and services portfolio; Instigated regular customer forums to build cross-departmental vertical industry knowledge.
The Secret Footballer Responsible for commercial strategy: online advertising strategy and implementation; creating compelling commercial sponsorship packages; building licensing/franchise model. Defining full marketing plan: building company brand; defining and implementing digital and social media strategy; developing strategic partnerships; lead commercial negotiations with broadcasters, publishing houses and other media outlets
Telstra International Led international project to create and launch standardised hosting portfolio for multinational customers. Manged the global teams to build and market the complete proposition
Tiscali International Managed pan-European product groups with responsibilities for six European territories; developed, positioned and launched successful provisioning and management platform for international service providers
ntl Defined market strategy and road map for Internet portfolio Managed set-up of new ISP and transition of the service into leading free call consumer ISP demand leading to recognition as Best UK ISP.