Nikki is an experienced all-round marketer with a passion for Business Development and an emphasis on collaborative working at all levels to deliver against targets. Flexibility, commercial awareness and a common sense approach are the foundations of her practice. Her in-house and consultancy experience includes coaching partners and senior teams to enhance their individual business development and client management skills, lead generation, marketing communications strategy and brand development. Nikki has also been involved in front-line business development activity with clients and prospects.
CABA- £100m Charity Worked with the Chartered Accountants Benevolent Association to develop an engagement strategy and part of the interview panel recruiting for the full-time Marketing and engagement Director position
Banyards – M&E Consultants Worked with Banyards to define their brand, develop a set of compelling key messaging to resonate with their target client base and defined a positioning statement to enable them to differentiate themselves in the market place. Produced a marketing strategy to expand their client base geographically and introducing a KCM plan to enhance client retention and development.
Flora-Tec – Corporate Horticulture Business Working the business to develop the strategy and re-position their offer. Conducted a re-brand of the business, Introduced a new email communication system, instigating a lead generation process, on and off line marketing communications strategy
CHQ Architects Brand positioning, Introduction of a marketing and BD strategy into the business, coaching of key staff, bid preparation
Acoustical Control Engineers– Consultants and Manufacturing business
Introduction of marketing and BD strategy, re-positioned the brand, development of marketing collateral with new website