Pat brings the training and experience of senior management at blue chip companies along with hands on practical experience of setting up and running small businesses. She prides herself on taking the necessary time to get to know the people who run a business; properly understanding their goals and aspirations. She has found this is at the heart of helping develop strong, successful businesses with clear marketing and business objectives.
Sony (Psygnosis) As international Marketing Director developed and introduced the company’s first new product development process involving both the development (production) and marketing arms of the business. Appointed the company’s first pan European advertising agency. Directed the European and US marketing of the first Playstation games developed by Sony.
Unilever National Account Manager for Boots with responsibility for; £4 million worth of business and the trade marketing of ‘Boots exclusive’ products across 800 stores. Trade Marketing Manager-for gifting and Fragrance. Responsible for the development of promotional plans for all major national accounts-retail and wholesale for brands such as Impulse and Lynx.
Tidy Books (Children’s furniture) Commercial Director-responsible for development of UK national accounts, such as John Lewis and appointment of new distributors in US, Scandinavia & new retail accounts in other European countries.
Kiosk Instrumental in company (Marketing/Advertising Agency) start-up in 2004 and development of the company’s business strategy. Ongoing involvement with Kiosk clients, primarily in the USA.
Alder Hey Hospital As Acting Director of Fundraising raised £3 million from corporate donors for The Rocking Horse appeal to build a new regional Children’s cancer centre in the North West.