Part-Time Marketing Director In North West | Peter Craven


 

Summary

Peter is a highly accomplished marketer having previously operated in senior corporate marketing roles and then managed his own highly successful marketing agency business, servicing clients including Motorola, Toyota, AstraZenec and Sony.  Latterly, as an interim or part time marketing director, he has operated in funded startup businesses and SME’s in a variety of sectors including construction, medical, professional services, leisure, online retail and digital marketing businesses.  Quickly able to assess markets and opportunities, Peter is able to transfer marketing skills gained from other sectors to transform a business through focused customer and marketing activity.  Strong emphasis on the customer proposition to ensure branding and subsequent marketing activity is grounded appropriately. Strong commercials

 

Experience

Anwyl Group
Currently leading a major ‘change’ programme in this family led house building and construction Company.
Transformed their brand from that of a small local builder to a significant regional challenger brand.
New website and accompanying digital marketing programmes has contributed to a 140% increase in traffic 400+% increase in leads and 85% increase in sales in their Homes Division. Return on investment for digital marketing activity of an additional £55 earned for every £1 spent.
Installing a CRM / outbound marketing and lead generation programme for their B2B Construction and Land Promotion Divisions

Aspirate n Go
‘Medical Device’ start up company; created a new Corporate Identity and an impactful multi-faceted product communications programme which has enabled them to achieve £multi-million investment en route to a major trade sale.

‘Spice Nomad’ and ‘Charlie Pickitt’
Creating and launching two new online gifting and subscription services.
Branding, website build and digitally led marketing / launch strategies.

Johnsons Photopia
Developing and managing a clear marketing strategy for their camera accessories distribution business.
Re-branding, marketing and lead generation programme for the repairs division

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