Phil creates strategies for growth. His 30 years commercial experience comprises Marketing, Sales and General Management in leaders like AkzoNobel (Dulux), Diageo and Nestle. He is a consultant, a board director and a lecturer on a wide variety of Chartered Institute of Marketing programmes, including strategy and digital marketing. He has generated growth in product and service organizations, both B2C and B2B, with turnovers ranging from £3 million to over £1 billion. Phil ensures you get an insightful understanding of customers and stand out from the crowd by presenting your products as the best solutions in a competitive market. He identifies a clear direction and then gets stuck in to make things happen.
My experience covers construction, DIY, service, charity, sports and FMCG sectors.
Step by Step (small local charity) customer analysis and integrated communications to grow revenue.
Etex Group (B2B Construction) digital acceleration and team organization.
Study Group (private equity company in highly regulated education sector) rapid growth by new propositions via integrated on-and-offline marketing, significantly increasing applications, doubling click-through rates and driving lead generation. facilitated strategy development by leadership team
Dulux B2B generated substantial pipeline based on new strategy and operating model, extending service provision via innovative new propositions. Created growth and increased market share, focusing on profitable customers with segment-specific value propositions and communications.
AkzoNobel Continental Europe conducted customer and competitor analysis and led radical change, requiring tight management of substantial risk to create winning brand portfolio, involving significant and rapid transformation of brands, products, ingredients, packaging and people across 10 countries to create a leaner business that thrived despite the recession.
Dulux B2C UK revitalized and grew Dulux through highly successful content and influencer marketing campaign. Drove trial via digital marketing and e-commerce initiatives.