Philippa has a track record of profit and service delivery as an experienced Marketing Director and Managing Director in the service industries - travel, tourism, leisure and small scale logistics. Turnaround of two of these companies to move into profit with a new direction and greater focus on the things that really made a difference. B2B and B2C experience. Commercial and financially literate. Able to see the overview, review the vision or create it, change the direction, identify key priorities and an action plan to deliver. Collaborative work with the team ensures delivery to plan. Marketing experience across all media formats and budget sizes as well as product and service development. Strong believer in making the customer (and their customers) the key focus at the outset.
Take One Media Moved company into profit and to be gold standard in its field by reshaping it to be more relevant and commercial, and one that clearly understands its customers needs. This involved repositioning, new messaging, digital activity including several websites, competitor acquisition, delivery of an end-to end sales & operational system, and getting all members of the team to buy into the new vision.
Summit & Blue Repositioning of offer and full marketing plan including a new website
Sovereign Luxury Holidays Built volumes and profits from loss-making to profit by developing a clear vision, strategy, positioning and delivering on this through building a culture to match. Brand relaunch to consumer and trade. New product lines and re-engineering of existing
First Choice Holidays PLC Covered new product development, communications, brochure production, product planning, pricing and marketing across all brands. Budget of £16m. Development of new positing ‘Its your holiday have your First Choice’, the subsequent advertising and communication to 5,000 staff worldwide. Delivery of differentiated cruise product including onboard & branded experience, and ‘Travel Choice’ travel agency concept
Eurotunnel PLC All marketing activity at launch and management of the customer service centre. Set-up of Eurotunnel tour operator