Rob Croxall

Experience

Herald Motor Company (Encocam Limited)

Leadership and strategic development of business division. Development of a new motorcycle brand. Management of trade and consumer marketing, vehicle, aftermarket and merchandise ecommerce sales

The Woodland Trust

Leadership of new business development team to create new sponsorship, marketing and licensing partnerships. Growth via acquisition and retention of membership base, recruiting supporters to convert to membership and product sales. Developed multi-channel marketing strategy incorporating CRM management, direct/email marketing, face to face recruitment, event recruitment, digital advertising. Achieved record volumes and revenues at improved cost per income ratios

Bauer Media (formally Emap Consumer Media)

Led divisions of consumer and B2B magazine, website, database, conference, event and award brands in the fitness, outdoor, gardening, photography, pets, bird watching, equine, motoring, motorcycling and rail markets.

New brand/product development: From insight, research, project management to launch. Successfully launched new magazines, events and commercial websites

Business development: Created numerous, cross platform, marketing creative solutions supplements and projects for clients, incorporating print, digital and video content

Brand Extension: Created highly profitable brand extensions, including international licences, CD-ROMs tutorial series and Bookazines.