Roz is an experienced Marketing Professional, using knowledge from an agency career, the Cranfield Business Growth course and Masters in Digital Marketing to leverage sales and marketing strategies to help businesses grow and develop. Her commercial acumen influences, engages and builds sustainable customer partnerships for her clients. Although a creative thinker, Roz has a pragmatic, hands-on approach to tasks - and gets the job done. During the 15 years of running her agency, Roz developed campaigns for the Travel, Retail, Education, Automotive and Charity sectors. Her recent focus is on re-energising SMEs in Membership, Construction, Education and Transport sectors.
Butlins, Monarch Airlines, Centre MK - Travel & Retail Developed seasonal interactive competitions to grow contact databases, using blend of email, MGM, online gaming and social media campaigns.
The Open University - Education Long-term management of a dynamic email programme encouraging the take up of new courses, and upselling additional short courses to existing students.
ZSL (London Zoo & Whipsnade Zoo) - Charity Developed a Customer Relationship strategy to acquire new members; boost donations for conservation projects and at key peaks drive footfall into the zoos.
Simple (Unilver) - Retail Constructed a brand awareness and competition-based engagement programme using PR, social media and email communication, to increase web traffic.
Flegg Projects - Transport Developed a marketing strategy and tactics involving website design; PR, online and social media – delivered within a 3 months’ period, within a limited budget.
Woldmarsh Producers - Membership Services Repositioned Woldmarsh’ s marketing strategy towards retaining and growing their membership. Led the senior team through significant business change; reshaping the organisation, ensuring the right sales and marketing talent are in post.
Peppard Building Services - Construction Following a business review, re-directed their sales and marketing effort towards distinct trade and public customer segments.