Sam Butterworth


 

Summary

Sam is a marketing strategy, brand and communications expert who has worked in high-growth and stable tech-enabled environments for over 20 years. During this time he built up a broad marketing toolkit, by encountering most marketing challenges a business can face. Sam prides himself on being both strategic and hands-on – as well as creative and analytical – enabling a ‘full-brained’ approach you seldom encounter in marketing management. That means he’s kept his tools sharp and will quickly respond to your challenges, providing cost-effective, pragmatic advice alongside tangible outputs.

 

Experience

Hermes Europe
Turnaround
Paused inefficient channels and increased capacity by 30%. Took charge of P&L and saved £144k overnight on display advertising by analyzing returns. Trimmed £3.5m budget to save £0.9m annually.

Nexus
B2B Lead Generation.
Devised demand-generation campaigns that achieved £305m lead value for the field sales teams, and £13m of marketing qualified leads annually.

ZenAuto (Zenith)
Start-up
Oversaw marketing activity to take a private-equity, web-based, FCA-regulated retail brand to market. Utilized consumer research to drive UX and product development. Secured trademarks and implemented CRM system.

StepChange Debt Charity
Business Transformation
Parachuted in to manage an FCA-regulated Comms team of 14 with historic underperformance. Won trust and quickly implemented strategies that boosted team cohesion, commerciality and delivery.

Astrata Group Europe
Digital Campaigning
Conceived and delivered online content campaigns via social media, which resulted in 68% increased European website traffic.

Paradis Group
Digital and brand strategy
Led digital and brand strategy for the top-5, PE-backed, legal and professional services group, overseeing brand and product consolidation in addition to wide-scale, digital developments spanning 17 brands and saving £240k.
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