Sarah is a highly experienced strategic and commercial marketing director with 20+ years expertise gained across multiple industries in market leading B2B and B2C businesses and the SME sector. Sarah’s experience spans the entire marketing spectrum, from strategy and planning to on and offline campaign delivery and digital marketing projects across sectors such as professional and business services, education and big data. Sarah is highly skilled in utilising performance and market data to identify opportunities for future growth as well developing strategic marketing plans for SMEs in support of brand awareness, sales and revenue growth, customer acquisition, engagement and retention, always ensuring a demonstrable ROI.
Spaces to Places Full marketing consultancy services for flexible working spaces and commercial properties.
Connections in Mind Repositioning of service and managing roll-out of new customer-centric value proposition through CRM funnel review and implementation through digital, social and PR channels.
D V Marlow Responsible for creating and delivering a competitive brand positioning improvement project to solidify and grow the company’s market position.
Association for Coaching Marketing strategy and planning including a rejuvenated proposition which increased lead generation, conversion and engagement across the international membership base.
Queen Anne’s School Marketing Strategy and CRM funnel to increase student numbers both locally and internationally. Successful rebrand and proposition leading to enquiries increasing by 20% and open day attendance up by 38%.
Landmark Information Group Strategic marketing lead over 6 years for this SaaS/Technology organisation, managing a multi brand team, covering a broad spectrum of marketing mix elements.