Selina Noton

Experience

Textron Inc

Managed a complex corporate and multi-product global rebrand, as part of an acquisition and merger project. The brief included ensuring market clarity and minimal loss of market share during the first 12 months of trading under the new brand name.

SBD Ltd

Responsible for creating and delivering a competitive brand positioning improvement project to solidify the company’s market position and meet 5-year international growth targets.

Vandersanden Group

Launched products into the UK construction contractors market with the objective of generating sales leads and building a sales pipeline. 700 +leads were delivered within the first 6 months of the campaign with new business secured to the value of over £1 million in one contract alone.

Morrison Freight

Delivered a fully integrated marketing campaign to introduce a UK-based global logistics provider into the European construction industry. The primary objective was to gain critical mass, region by region, to develop a level of operational and market expertise to position the organisation above and beyond competitors. The secondary more long-term objective was to increase corporate brand equity to help maximise commercial opportunities and prepare the business for acquisition. The company was purchased and is now part of a larger logistics group.

Fisher Jones Greenwood LLP and Labelnet Ltd

Introduced multiple efficiency processes, CRM and marketing automation, developed team, refreshed brand and positioning, improved lead generation activity. Ensured marketing delivered a measured ROI quarter on quarter to support 5 year growth plans.

Managed a complex corporate and multi-product global rebrand, as part of an acquisition and merger project. The brief included ensuring market clarity and minimal loss of market share during the first 12 months of trading under the new brand name.