A customer focused commercially minded CMO with a track record in product innovation, accelerate growth and scale up for investor backed challenger brands. Hands on approach, commercial acumen, analytical skills, expertise in data led marketing, change management, brand strategy development on a global scale, have supported short and long term growth some of the world’s well known brands and start ups. A long standing advisor to investors, boards, business leaders and management teams wanting ambitious growth Sophia specialises in align sales and marketing with financial objectives to achieve top line growth. A linguist she speaks 6 languages, degree in Economics and English Language from University of Stockholm, Sweden, Member of BVCA Women in Private Equity. A NED and board advisor and published thought leader, co-writing with Dave Chaffey’s of Smart Insight Publications.
CMO – (start-up, Seed, crowdfunding) Launched buy-to-let investment platform. Created new disruptor brand and investment marketplace for retail investors, house builders, property owners and tenants. Raised seed funding. Fintech/Proptech.
CMO – (Angel, VC backed) Repositioning brand and re-launch of VR platform pivot to SaaS business model in 3 months. Achieved revenue growth through new pricing model, implemented channel strategy to drive sales through global partner channels including Accenture, PWC. Secured second round of funding. (2016). Edtech.
CMO – Boutique investment management consultancy (Private equity backed) Developed global brand strategy and recruited marketing team, procured agency network to scale internationally Developed processes including demand creation by implemented marketing automation (MAP) accelerated sales cycle, increased inbound and improve customer experience (CXM) by aligning with global sales process. (2016-17) Professional Services.
CMO – SaaS healthcare (VC backed) Developed new brand and distribution strategy and value propositions for product portfolio. Increase awareness in EMEA across direct and indirect channels. MAP and CRM marketing campaign plans executed to drive greater drive pipeline growth. Sales enablement programme delivered in 2 weeks. Measurements in place to monitor KPIs. (2017). Medtech.