Part-Time Marketing Director In West Country - Tracy Richards

 

Summary

A Marketing Director who has driven sustained growth in highly competitive markets. Flourishes in medium sized businesses or start-ups where the need is to be strategic, tactically adept and highly innovative and to deliver first class customer service. Progression has been through Customer Service, Operations, and Sales & Marketing.  Skilled branding specialist, placing utmost importance on marketing activities driving lead generation.  Experience of managing sales teams and encouraging optimum performance.  Ability to grow brands though digital marketing strategies.  Her recent part-time portfolio has included engineering, clothing, soft furnishings and pet care.

 

Experience

UKL Ltd
Managing Director of a £23m turnover clothing wholesaler. Highly competitive and service driven. Company saw substantial growth and was an innovator in the industry. Launched a number of successful ‘own brands’ to penetrate new market sectors.

Aqueos
An award winning pet care start-up which involved product development and a full sales & marketing strategy and implementation. Building sales with all sectors – wholesalers, retailers and online. Finding and working with brand ambassadors to create product reviews. Driving customer engagement with the use of social media.

Rainstar
Launched a Chinese brand of outerwear into the UK & Europe. Created marketing strategy & plan. Set up third party warehousing and employed a team of sales agents. Responsible for building sales via this team.

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