Victoria is an expert at creating and delivering multi-channel marketing strategies within both B2B and B2C markets. Her strengths lie with her ability to think of everything and land a project with every detail considered and delivered to the highest possible standard. Victoria will always think outside the box to produce innovative and engaging marketing strategies that will get results. Victoria has excellent business communication skills and can consult and train with influence at all levels. She brings with her a natural flair for design and corporate branding and a passion for digital marketing with tangible ROI. Her sector experience includes Health & Fitness, Apprenticeships, Agriculture, Training, FMCG, Health & Beauty, Food Nutrition and professional services.
Premier Global, Premier Training International & Active IQ (Education) Led a cross-functional marketing and sales team to deliver growth of the business from a loss making position to a £3.5million EBITDA and successful business sale to Providence Equity.
1 Life (Leisure Connection leisure management contractor) Successfully delivered brand development, lead generation and member retention strategies for a large group of health and golf clubs.
British Potato Council Managed successful, national, on-pack sales promotions within the major food retailers and independent greengrocers alongside major advertising and PR campaigning.
Daylay Foods Ltd (dairy FMCG) Led a trade marketing account management programme with leading super market brands.
Paragon Skills (apprenticeship provider) Directed and produced a 100 day strategic review and brand redevelopment project.
Melior Clinics (beauty) Raising the company profile to achieve an evidenced and sustainable increase in business through viable and strategic marketing plans
Family Lives - Charity (pro bono) Advising on marketing strategy and recruitment of sponsors and volunteers.