Viv has over 30 years’ experience as a marketeer in a broad range of sectors: retail, FMCG, clothing, travel and manufacturing. With additional experience in general management of B2B businesses, she has a good commercial awareness and full understanding of the issues faced by the owners of SME’s. She has a strong belief in getting marketing central to a business, empowering people to make changes and the need to “do things” to make growth happen.
Initial career experience on agency side with a London Sales Promotions Agency, mainly FMCG brands
Extensive Marketing experience in retail, encompassing point of sale material, store promotions, store look and feel, branding and layout) Travel (Pickfords Travel Agency 300+ stores)
Clothing (Bon Marche – oversaw re-brand, re-positioning and growth from 65 to 200+ stores)
Value, variety retailing (More Store – 180 stores)
B2B & B2C experience in corporate clothing market (Simon Jersey £26m turnover business). Encompassed large scale catalogue production in 4 languages, international distributor channel development, telemarketing and call centre management, fashion shows, development of customer acquisition and retention programmes
B2B marketing for manufacturers, encompassing brand development enabling them to become a global player, re-defining value proposition, lead generation, development of brand community, exhibition, catalogue and website / e-commerce development, social media, product development, attracting and developing wholesale & distributor sales channels, developing the sales and tendering processes.
Sutcliffe Play Limited £11m turnover designer & manufacturer of childrens’ playground equipment
JL Brierley Ltd Manufacturer of Art & Craft materials for schools and specialist industrial textiles.