Cal is a marketing director with over 20 years experience gained across both client and agency organisations. An excellent manager with the tenacity to see a campaign through from strategy and conception to completion and evaluation. During her 20 years in agencies she led campaigns for brands as diverse as Stella Artois and Kit Kat to T-Mobile and the government. Her experience spans various market sectors including: House Building; Hospitality; Alcohol; Retail; Telecoms; Government; FMCG; Not-for-Profit; Travel; Luxury Goods; Electrical Goods; and Business Psychology. Her recent part-time portfolio includes property & construction, design agencies, event agencies and a self-storage business.
Barratt Developments Plc (Barratt Homes & David Wilson Homes) Digital brand advertising campaign to drive reappraisal of Barratt Homes and deliver new sales leads in to the business
AB InBev (Stella Artois) Ran the World Draught Masters campaign to drive Stella Artois’ quality credentials, culminating in an event at the O2 London to crown the UK Draught Master.
Nestlé (Kit Kat) Ran the Kit Kat Chunky Champion campaign where the public were asked to select their favourite Chunky flavour from the 4 limited edition flavours.
Marston Properties (Private landlords) Re-branded Marston Properties and “switched on” the brand so that it became visible and relevant to the local audience.
Belbin (Business Psychology tool) Refocused their marketing approach to appeal to a wider audience beyond those who already knew and were using Belbin
Rapiergroup (Events & Exhibitions Agency) Multi-channel marketing strategy focused on bringing new business leads and opportunities into the organisation
Ready Steady Store (Self-Storage) Strategic marketing planning focused on maximising the efficiency of the marketing budget to achieve as many leads and conversions to live customers for the best ROI