Thom Poole


 

Summary

 

An experienced marketing leader with experience throughout Europe for a wide range of companies and sectors. Thom has over 14 years’ experience as a digital marketing consultant for SMEs to multinationals.

 

Experience

Experience – part-time career


Google. London. Tasked with setting up the global training and education department to train Google Partners in digital sales skills and in product-centric courses. Also involved in creating a course for C-level strategy/policy makers called ‘Future-proof your business.’

eBay. Zurich. Interim digital marketing director for EMEA. Created a technology centre of excellence that created a tangible competitive advantage and saved the business over $1M/yr. Developed an advertising platform strategy with profits forecast at $50M/yr.

Limelight Networks. London. Interim International Sales & Marketing Director. Developed the brand awareness and lead generation strategies and policies for this international Content Delivery Network.

Hostopia. Toronto. Interim Marketing Director. Developed the brand awareness, marketing collateral and involved in pre-sales development - predominately in the telecoms sector around the world.

Johnston Engineering. Dorking. Initiated the digital transformation of the business, including the development of a bespoke CRM platform and sales configurator. A 12-month project that increased productivity and profitability.

Numberfit. Amersham. Created a full-mix marketing strategy to build the market awareness, lead generation and develop the product for children’s learning games. Brought in to turn the company around in 6 months – improved turnover in 2 months.

Experience – full-time career

Hilti AG. Liechtenstein. Global Product Manager, leading the development of key product portfolios. Also developed an innovative new New Product Development process.

Black & Decker. Germany. European Product Manager – leading the B2B and B2C penetration of the DeWalt brand throughout the region for the woodworking product group.

O2. Slough. Head of Web Portals – involved in the back-end development of systems and infrastructures for web and mobile, and responsible for the CRM and eCommerce platforms.

KlugTech. Liechtenstein. Co-founded this company to develop innovative, secure Internet of Things solutions for a range of verticals. Over 120 product ideas were created before the money ran out.

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