Yana Lapitskaya


 

Summary

Yana is a marketing professional with a proven track record of working for diverse brands – from startups to corporations. She is an expert in digital marketing with a particular focus on building awareness and lead generation campaigns. She enjoys solving the challenges associated with defining and reaching the target audiences, generating interest, building the affinity with a brand, analysing performance and acting on insights. Yana has previously worked in a number of leading marketing and digital agencies within the OMNICOM group where she looked after the global brands and their campaigns. While at The Marketing Centre Yana has helped Hyperoptic, ITESOFT and Heylo Housing to significantly grow their businesses through digital marketing. She’s a CIM qualified, entrepreneurial & highly motivated marketer with over 10 years of international experience.

 

Experience

2019 – ClickGolf - eCommerce – working with an online golf equipment retailer to improve online conversion, traffic and AOV.

2018 – The Coca-Cola Company - worked with Coca-Cola during the FIFA World Cup 2018 helping the asset management and hospitality team to organise and run operations in 11 city and 12 locations. This involved building and testing innovative digital solutions that created once in a life time experiences for 5000+ people.

2017-2018 – ITESOFT – software company - marketing campaign planning and execution across the digital channels. Achieved a lead generation goal within a highly targeted audience. Expanded the company's database, and improved company's digital acquisition through targeted campaigns on LinkedIn and content marketing.

2017 - Heylo Housing – property - Managed digital presence and marketing. Increased web site traffic by 27 times in 5 months. Generated over 2000 leads within the same period of time. Over 80% of sales came from the leads generated through digital marketing and accounted for £1 million + in sales revenues per each month.

Deltatre Media – led digital projects for broadcasters such as Sky and BT Sport as well as ATP Media (Tennis TV)

Procter and Gamble - managed sponsorship activation programme for P&G as a TOP Olympic partner around London 2012 and Sochi 2014 Olympic Games (‘Thank you Mom’ and individual brand activations for Gillette, Pantene, Always and 10 other brands). My area of responsibility for the programme included 25 countries.
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